You need to stand for something and that could be a a one or two or three item list it defines the way you approach your profession and the way you approach the people in the business it also is important for you to understand what you don’t stand for because ultimately you don’t want to be branded by any single.

Thing that you can come across in your industry so ultimately it’s all about identifying what territories you want to own and which ones you want to actually let go.

Of once you do that you need to have a consistent voice your own tone and obviously leverage each social platform based on on on its own strengths so for example LinkedIn for.

Business communication Instagram.

For for things that you for hobbies or fashion points that you have Facebook for family it’s always part of that 360 approach of a leader is to have a much more rounded personal brand than than we had before where it’s only the public facade of of the professional.